Image showing a cartoonish image about using Agentforce to search for lead data

Searching for Leads in Salesforce

Searching for Leads with Salesforce Agentforce Building on my lead enrichment automation, I wanted to create a more intuitive way for sellers to interact with their data. Instead of scrolling through list views, I built a custom Agentforce Agent that allows sellers to find high-value prospects simply by asking. The Three Ingredients 1. Custom Fields & Logic To make the search meaningful, I added industry-specific fields like Estimated Monthly Orders, Average Order Value, Cuisine, and delivery availability. I then built a Lead Score Flow that calculates a priority score using this formula: ...

April 7, 2026 · Tarek Mustafa
Image showing a cartoonish image about using a Salesforce for Lead Data Enhancement

Basic Lead Enrichment in Salesforce

Basic Lead Enrichment in Salesforce with Agentforce To get more hands-on experience with Salesforce automation, I used a Developer Edition org to build a basic AI-assisted lead enrichment flow. When a new Lead is created with limited company information, the automation uses Agentforce to look for missing contact details and then updates the Lead record. The goal was simple: reduce manual research for fields like phone number, email, and website, while still keeping the setup easy to inspect and improve. ...

December 26, 2025 · Tarek Mustafa