Building a Deterministic Lead Qualification API for Salesforce
Building a Deterministic Lead Qualification API for Salesforce Lead qualification sounds simple: receive a business name and address, look up the company, and create a Lead in Salesforce. The difficult part starts when the same restaurant arrives from two sources, the address is written differently, a search returns several similar businesses, or two requests reach the API at the same time. A system that guesses incorrectly can enrich the wrong company. A system that checks for duplicates too late can create two Salesforce records. A system without an audit trail cannot explain why a lead was accepted or rejected. ...