Lead Enrichment with Python and SerpAPI
Enriching Salesforce Leads based on PlaceID I built a Python-driven automation that enriches Salesforce leads using Place IDs as a stable, unique identifier for every business on Google Maps. The Three Ingredients of the Automation 1. Salesforce Lead Object Configuration To prepare Salesforce for this Lead enrichment, I added a few custom fields to the Lead object. This includes a custom PlaceID field to serve as our unique key, along with fields for Google Rating, Review Count and a few more. These fields provide the landing spot for the external data, ensuring it is structured and ready for sales reps to use. ...