Lead Enrichment with Python and SerpAPI
Enriching Salesforce Leads with Place IDs I built a Python-driven automation that enriches Salesforce Leads using Google Place IDs as a stable identifier for businesses on Google Maps. The goal was to move beyond manual lead research. If a Lead already has a Place ID, the script can use that identifier to fetch structured business details and sync the useful fields back into Salesforce. The Three Ingredients 1. Salesforce Lead Object Configuration To prepare Salesforce for enrichment, I added custom fields to the Lead object. This included a Place ID field to serve as the lookup key, along with fields for Google rating, review count, website, and other useful business details. ...