https://tarek-ai.com/tags/serpapi/ Recent content in SerpAPI on tarek ai https://tarek-ai.com/%3Clink%20or%20path%20of%20image%20for%20opengraph,%20twitter-cards%3E https://tarek-ai.com/%3Clink%20or%20path%20of%20image%20for%20opengraph,%20twitter-cards%3E Hugo -- 0.157.0 en-us Sat, 11 Apr 2026 00:00:00 +0000 https://tarek-ai.com/portfolio/python_salesforce_enrichment/ Sat, 11 Apr 2026 00:00:00 +0000 https://tarek-ai.com/portfolio/python_salesforce_enrichment/ <h1 id="enriching-salesforce-leads-based-on-placeid">Enriching Salesforce Leads based on PlaceID</h1> <p>I built a Python-driven automation that enriches Salesforce leads using Place IDs as a stable, unique identifier for every business on Google Maps.</p> <hr> <h2 id="the-three-ingredients-of-the-automation">The Three Ingredients of the Automation</h2> <h3 id="1-salesforce-lead-object-configuration">1. Salesforce Lead Object Configuration</h3> <p>To prepare Salesforce for this Lead enrichment, I added a few custom fields to the Lead object. This includes a custom PlaceID field to serve as our unique key, along with fields for Google Rating, Review Count and a few more. These fields provide the landing spot for the external data, ensuring it is structured and ready for sales reps to use.</p>